Ranking on Google starts long before you write a word. It starts with choosing the right keywords: the terms your customers actually search for, that you can realistically rank for, and that bring buyers, not just visitors.
I am Ahmar Mustafa, a Senior SEO Specialist with 10+ years of experience and 50+ full-scale SEO campaigns behind me. My keyword research is built on real data: search volume, difficulty, and intent. That is the research behind traffic growth of up to 35%, and behind 100+ competitive keywords reaching the Top 5 within 4 to 6 months for client websites.
You get a keyword strategy you can use right away, with every keyword mapped to a page on your site and a clear reason why it was chosen. No guesswork, no vanity keywords, just terms that match what your customers in the USA, UK, and Canada are searching for.
Problems I fix
- Keywords stuck on page 2: I check difficulty, intent and competing pages to find terms you can realistically win.
- Writing content but not ranking: I map each keyword to the right page and check search intent before you write.
- Keywords that bring visitors but no leads: I focus on terms with buying intent, not just high volume.
- Unsure what your customers search for: I research real search data to show the exact terms your customers use.
- Competitors outranking you on terms you should own: I find the keyword gaps they rank for and you do not.
Quick self-check: does your site have these problems?
Tick the boxes that sound familiar. Be honest, no one sees your answers.
Ticked 2 or more? Get a free site review and I will tell you exactly what needs fixing.
What you get
- A keyword list built on search volume, keyword difficulty, and search intent
- Competitor keyword gaps, showing the terms your competitors rank for and you do not
- Keyword mapping for your site, with each keyword assigned to the right page
- Content ideas for every keyword, so you know what to write and why
- Long-tail keywords that are easier to rank for and closer to a sale
- Local keyword options if you serve customers in a specific city or region
- A simple report you can hand to your writer or developer, with no jargon
How it works
Discovery call
We talk about your business, your customers, and your goals. I learn what you sell, who you sell to, and which pages should bring in leads or sales.
Keyword research
I research your market with professional SEO tools, checking volume, difficulty, and intent for every candidate keyword. I also review what your competitors rank for.
Mapping and grouping
I group keywords by topic and map each one to a page on your site, following the same approach in my keyword mapping guide. Every page gets a clear target.
Strategy handover
You get the full keyword strategy, with content ideas and priorities. We go through it together, so you know exactly what to write first and what can wait.
Want keywords that bring real customers? Get a free site review and I will tell you which terms your site should target first.
Why work with me
- You work directly with me, not an account manager.
- 10+ years of experience in SEO, technical SEO, content and link building.
- Your free site review comes first, so you know what needs attention before we start.
- I do the work myself, not just a report, and you get clear monthly reporting on rankings, traffic and leads. You own your accounts, data and deliverables.
Who this is for
This service is for business owners in the USA, UK, and Canada who want more organic traffic that turns into leads and sales. If you are writing content but not ranking, targeting keywords that are too hard, or unsure what your customers search for, this research gives you a clear, data-backed plan. It fits every part of my SEO services, from new websites to established sites that need a fresh direction.
Ahmar Mustafa, Senior SEO Specialist. 10+ years in SEO, technical SEO, content and link building. I grew organic traffic from 5K to 18K monthly users in 8 months and lifted Domain Authority from DA 6 to DA 55. You work directly with me, not an account manager, and every month you get a clear report on rankings, traffic and leads.
AI search visibility
I also check your keywords for AI search visibility. That means checking llms.txt, schema markup, and whether your content answers real questions clearly enough for AI answers to cite it. Making a site accessible to AI does not mean AI will cite or mention your site, but it helps your pages be found and used when people ask AI for answers.
Mistakes I see most often
- Chasing high volume and ignoring intent. A keyword with 10,000 searches is worthless if the searcher never buys.
- Targeting the same keyword on several pages. Google cannot tell which page to rank, so none of them rank well.
- Skipping keyword mapping. Without a map, every page fights for the same terms.
- Picking keywords without checking difficulty. A keyword you cannot rank for is just a wish, not a plan.
Frequently Asked Questions about keyword research
What is keyword research?
Keyword research is the process of finding the search terms your customers use on Google, then choosing the best ones to target. It looks at search volume, difficulty, and intent. Good research is the foundation of every page that ranks, as I explain in my guide to topic clusters.
How do you do keyword research?
I start with your business, your services, and your customers, then use professional SEO tools to find real search data. I check volume, difficulty, and intent, review competitor keywords, and group the best terms by topic. Each keyword is then mapped to the right page on your site.
What is keyword difficulty?
Keyword difficulty is a score that shows how hard it is to rank on the first page for a keyword. A low score means fewer strong competitors, so a new or smaller site has a real chance. I focus on keywords with the best balance of volume, difficulty, and intent for your site.
How do I find keywords my competitors rank for?
Competitor keyword research uses SEO tools to list the keywords a competitor ranks for, then compares that list with your own rankings. The gap shows terms you are missing. I include this gap analysis in every keyword research project, so you can target proven terms instead of guessing.
How often should keyword research be updated?
Keyword research should be reviewed at least every 6 to 12 months, or sooner if you launch new services, enter a new market, or see rankings drop. Search trends change, competitors publish new content, and new terms appear. A fresh review keeps your content plan current.
Related services
- Content Strategy: turns your keyword research into a content plan for the right pages.
- SEO Audits: finds the technical and content issues that hold your keywords back.
- Technical SEO: fixes crawl, speed and indexing issues so your target keywords can rank.
Ready to target keywords that bring real customers?
Get a free site review and a keyword plan built on real data. For pricing, contact me.