Most websites do not rank poorly because of one big mistake. They rank poorly because of dozens of small issues that add up: slow pages, thin content, broken links, missing titles, and weak backlinks. I find every one of them for you.
I am Ahmar Mustafa, a Senior SEO Specialist with 10+ years of experience and 50+ full-scale SEO campaigns behind me. My SEO audits cover technical SEO, on-page SEO, and off-page SEO in one clear report, so you know exactly what is holding your rankings back and what to fix first. If you want more traffic, leads, or sales from Google in the USA, UK, or Canada, this is where we start.
Every audit ends with a clear, prioritized fix plan. No jargon, no 100-page report you never read, just the fixes that will move your rankings, in the order that matters most.
Problems I fix
- Pages not indexed: I check crawl, robots, sitemaps and Google Search Console to find why Google skips them.
- Traffic dropped after a redesign: I compare old and new URLs, redirects and content to find what was lost in the move.
- Keywords stuck on page 2: I review on-page content, internal links and competing pages to find what is missing.
- Links not moving rankings: I review your backlink profile for weak, toxic or irrelevant links and missed opportunities.
- Rankings stalled with no clear cause: I check technical, on-page and off-page issues together, so nothing is missed.
Quick self-check: does your site have these problems?
Tick the boxes that sound familiar. Be honest, no one sees your answers.
Ticked 2 or more? Get a free site review and I will tell you exactly what needs fixing.
What you get
- A full technical audit covering crawl, indexing, site speed, mobile usability, and Core Web Vitals
- A complete on-page review of titles, meta descriptions, headings, content, and internal links
- An off-page review of your backlink profile, including toxic links and missed link opportunities
- A keyword gap review showing the terms your competitors rank for and you do not
- A prioritized fix plan, ranked by impact, so you know what to fix first, second, and third
- Clear screenshots and plain-language notes for every issue, so your developer can act on them fast
- A short call to walk through the findings and answer your questions
How it works
Discovery call
We talk about your website, your goals, and your market. I learn what success looks like for your business before I look at a single page.
Full audit
I crawl your site, review your content and links, and check how Google sees every page. I follow the same checklist I use in my technical SEO audit checklist.
Fix plan
You get a prioritized list of fixes, ranked by impact. Quick wins come first, so you see progress while the bigger fixes are underway.
Walkthrough call
We go through the findings together. I explain each issue in plain language and answer your questions, so nothing is left unclear.
Want this for your site? Get a free site review and I will tell you exactly what is holding your rankings back.
Why work with me
- You work directly with me, not an account manager.
- 10+ years of experience in SEO, technical SEO, content and link building.
- Your free site review comes first, so you know what needs attention before we start.
- I do the work myself, not just a report, and you get clear monthly reporting on rankings, traffic and leads. You own your accounts, data and deliverables.
Who this is for
This audit is for business owners in the USA, UK, and Canada who have a website that should be bringing in more traffic, leads, or sales, but is not. If your rankings have stalled, dropped, or never taken off, or if you are planning a redesign and want to avoid losing traffic, this audit shows you exactly where you stand and what to do next. Learn more about my full range of SEO services.
Ahmar Mustafa, Senior SEO Specialist. 10+ years in SEO, technical SEO, content and link building. I grew organic traffic from 5K to 18K monthly users in 8 months and lifted Domain Authority from DA 6 to DA 55. You work directly with me, not an account manager, and every month you get a clear report on rankings, traffic and leads.
AI search visibility
I also check your site for AI search visibility. That means checking llms.txt, schema markup, and whether your content is written clearly enough for AI answers to cite it. Making a site accessible to AI does not mean AI will cite or mention your site, but it gives your pages a fair chance to be found and used.
Mistakes I see most often
- Guessing at fixes without an audit. You can spend months changing the wrong things when the real problem sits somewhere else.
- Trusting a free tool score over real data. A single score never tells you which issue actually costs you rankings.
- Fixing only the easy issues. The hard technical problems are usually the ones holding the site back.
- Auditing once and never checking again. Sites change every week, and new issues appear with every update.
Frequently Asked Questions about SEO audits
What is an SEO audit?
An SEO audit is a full check of your website to find what is helping or hurting your rankings on Google. It covers technical issues, on-page content, and off-page factors like backlinks. The result is a clear list of problems and fixes, ranked by impact.
What does an SEO audit include?
A full SEO audit includes a technical review, an on-page review, a content review, and a backlink review. It also looks at your keyword gaps against competitors. You can see the full scope in my technical SEO audit checklist and my guide to how to do a content audit.
How long does an SEO audit take?
Most audits take one to two weeks, depending on the size of your website. A small business site is usually faster, while a large site with thousands of pages takes longer. I confirm the timeline with you before we start.
How often should I get an SEO audit?
Most businesses should get a full SEO audit at least once a year. You should also get one after a redesign, a migration, a sharp drop in traffic, or a major Google update. Regular audits catch small issues before they become ranking problems.
What happens after an SEO audit?
After the audit, you get a prioritized fix plan and a walkthrough call to go through it together. You can fix the issues with your own team, or ask me to fix them for you. Either way, you leave with a clear next step for every issue found.
Related services
- Technical SEO: fixes the crawl, speed and indexing issues an audit finds.
- Keyword Research: finds the terms your pages should target after the audit shows the gaps.
- Content Strategy: turns audit findings into a content plan that targets the right topics.
Ready to find what is holding your rankings back?
Get a free site review and a clear plan to fix it. For pricing, contact me.